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Data is King | Know your data, Know your Business

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One of the key components of a business is to know what the client is looking for and how they can tailor their services to meet those needs. A crucial part of knowing all this is data collection: if you don’t have the data, then you simply don’t have the knowledge. Data collection may once have meant physically going out and meeting with people, collecting information via surveys, whether in person or over the phone, and gathering information in a long-winded manner. Technology these days, however, enables a much more efficient, speedier, and altogether more detailed collection of data, and… Read More