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Data is King | Know your data, Know your Business

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One of the key components of a business is to know what the client is looking for and how they can tailor their services to meet those needs. A crucial part of knowing all this is data collection: if you don’t have the data, then you simply don’t have the knowledge.

Data collection may once have meant physically going out and meeting with people, collecting information via surveys, whether in person or over the phone, and gathering information in a long-winded manner. Technology these days, however, enables a much more efficient, speedier, and altogether more detailed collection of data, and this also means that the results can be stored in a more accessible and functional manner.

In a shift from traditional filing cabinets, storage rooms and a plethora of dusty cupboards, data is now stored remotely and using online servers.

Simply storing your data, however, is only half the battle. You need to be aware of what your data is communicating to you, and how to best act on it in the greatest interest of your business.

Know your Data Analysis

While it’s crucial to be aware of how relevant data is and to be actively implementing a server and backup routine, this doesn’t mean that your job is done. Saving and storing data is all well and good, but that data is there to be accessed and analysed as a means to improve business. It isn’t just there to be a neglected piece of information.

It’s significant to remember that not all data is pertinent. More data doesn’t necessarily mean more useful information. It is not a case of ‘the more data, the better’ – it’s a case of sorting the wheat from the chaff and ensuring that you’re left with valuable insights which indicate something useful amidst a pile of data that may not mean a great deal.

Implementing a method of displaying data in a way that your business and team can understand is imperative; and by so doing, you are enabling it to be easily analysed and acted upon for the benefit of your business.

This could be anything from a specific program storing the data – a spreadsheet, for example, or a PDF report – or it could mean many different reports for different categories to split the data into relevant types.

Perhaps a visual graph would be more helpful to you than a huge paragraph of words, or maybe you work better with statistics. Or perhaps even a combination of them all. Try to work out which way works best for the business in terms of displaying relevant data. You don’t want to be burdened by a fancy way of displaying data which may be a little confusing when sometimes the simplest ways are the best.

Also, remember to only display data which is relevant, as you don’t want to get overwhelmed with information which might be immaterial.

Important things to be gained from successful data analytics include:

  • Keeping up with changes in business
  • Reducing the risk within business
  • Monitoring cash flow and building positive cash flow

Maintaining a good data management plan can help to eliminate data duplication, ensure data is displayed in an understandable way and guarantee that your data storage system is capable of storing the amount of data you need.

We at Rio IT specialise in all of this and can offer professional solutions for data management, along with assistance in transforming your business data into beneficial insights.

Know your SEO

A professional online presence is paramount for any business in the current times. If your business doesn’t have a functional and useable website, it will automatically put any potential client off.

Using SEO analytics and data gathered from your website can help to improve your business. It may be something as simple as a click on to a particular page means a lot of clients have been leaving the website, or it may work to tell you which content of your website is most popular. This will enable you to make decisions based on what is best working for you.

Perhaps you had more new enquiries following a new online post you had made, and these enquiries transformed into new sales. The data collected will show that the content you have been posting equals more new business.

Find out more here about How to Find Keywords for SEO successfully.

Know your Backups

When you are busy with the day-to-day, and implementing new plans for increased income, it’s easy to forget the necessity of a simple backup. It doesn’t seem important in the grand scheme of things if the data is already stored, but what if one small human error or system malfunction meant the information was lost forever?

Without data, you’re back to square one, and you should treat your data as sacred by implementing a consistent backup routine.

It could be as simple as clicking a button to back up a day’s work, and it’s something every business should be trying harder to maintain. Even delegating it to be an end-of-day task for a trusted team member can ensure that a backup is never forgotten, and your data is safe.

The great thing about a Cloud or server backup is that, should something happen to a particular machine or piece of hardware, you still have a secure store of all crucial information as a separate entity, meaning your coveted data is safely stored. As long as the backups are set up correctly, they will not be affected by an online error or system malfunction. Online databases and storage systems such as the Cloud are reliable and protected.